Julie leads Designer Sales as part of her role as Trail’s Vice President of Sales Operations, with a focus on supporting both the creative and business sides of design. Overseeing 20 curated kitchen renovations each year keeps her closely connected to the realities of the design process, while her business development experience helps shape a program built around stronger partnerships, meaningful opportunities, and shared success.

With over a decade in the appliance industry, Hoda brings a global perspective: fluent in Arabic, Farsi, English, and French, shaped by years living and traveling abroad. Her genuine care for clients and ability to connect across backgrounds make her a trusted guide through the appliance selection process.

Her background spans design and drafting for a custom millwork company, plus sales and showroom management across plumbing, home electronics, and appliances. Her meticulous attention to detail and practical, resourceful approach — honed growing up on the prairies — ensures every client interaction is seamless.

With two decades in supply chain management and strategic planning, Adriana brings precision and an eye for aesthetics to Designer Sales. Raised in a close-knit Mexican family where the kitchen was the heart of the home, she’s passionate about building strong relationships that help designers bring their visions to life.

For Samira, the most rewarding part of any project isn’t the appliances—it’s discovering the people and stories behind them. Nearly a decade in the appliance industry has given her deep product knowledge, while her earlier career as a wardrobe stylist shaped her creative eye and appreciation for personal expression. Having moved to Canada at a young age and helped support her family, Samira brings resilience, gratitude, and genuine care to her work—taking the time to understand how each client lives and helping them make choices that feel distinctly their own.