Privacy Policy

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Trail Appliances® Privacy Policy
Last Updated: May 24, 2018.

Your privacy is important to Trail Appliances Ltd. and its corporate subsidiaries and affiliates (collectively “Trail Appliances”). This Privacy Policy explains how Trail Appliances collects, uses, discloses and retains personal information, including the use of personal information in connection with interest-based advertising.

1. Your Consent

When you provide Trail Appliances with your personal information, you consent to the collection, use, disclosure and retention of that information by Trail Appliances in accordance with this Privacy Policy and as otherwise permitted by law.

2. Personal Information

In this Privacy Policy, “personal information” means information about an identifiable individual that allows someone to identify or contact you (e.g. your mailing address, telephone number or email address) or other information defined by applicable law as “personal information”, “personally identifiable information” or “personal data”, but does not include (to the extent permitted by law) information that is publicly available in a telephone directory or that is business contact information that enables an individual to be contacted at a place of business.

3. How Trail Appliances Collects Your Personal Information

(a) Information You Provide

You may be asked to voluntarily provide your personal information to Trail Appliances any time you are in contact with Trail Appliances, including when you purchase products or services from Trail Appliances (including at a Trail Appliances store or through a Trail Appliances website), when you create or manage an account with Trail Appliances, when you send Trail Appliances an email, when you register or subscribe for Trail Appliances’ newsletters or promotions or participate in Trail Appliances’ promotions, sweepstakes, contests or surveys, and when you contact Trail Appliances’ customer care or other Trail Appliances representatives. In those circumstances, you can choose not to provide certain requested personal information, but then you may not be able to purchase products or services or access or use certain features of Trail Appliances’ websites.

(b) Automated Collection

Trail Appliances may use technologies to automatically collect certain information regarding your use of Trail Appliances’ websites, products or services, such as the dates and times that you access a Trail Appliances website or a service, the browsers, operating systems, software, devices and networks that you use to access the website or service and details of your use of the website or service. Some of the information automatically collected by technological means is non-personal information (because the information does not identify you), and Trail Appliances will deal with that non-personal information as explained below in this Privacy Policy unless applicable law requires otherwise.

(c) Information Regarding Referred Transactions

If an independent business refers you to Trail Appliances regarding a potential Trail Appliances product or service, then Trail Appliances may collect your personal information from that independent business to facilitate Trail Appliances’ interaction with you and the potential transaction.

(d) Information from Other Sources

Trail Appliances may collect personal information from various publicly available sources.

4. How Trail Appliances Uses Personal Information

(a) General

Trail Appliances may use your personal information for various purposes in connection with our relationship with you and as otherwise set out in this Privacy Policy or permitted by applicable law, including: (i) to contact and correspond with you regarding your transactions and your use of Trail Appliances’ products and services and to provide you with customer care services; (ii) to facilitate your interactions and transactions with Trail Appliances; (iii) to provide services to you; (iv) to process and respond to your inquiries, requests and other communications; (v) to provide you with information (including by email and other electronic messages) regarding Trail Appliances and its business and services and services offered by other businesses, to the extent permitted by applicable law; (vi) to administer and facilitate your participation in contests and promotions related to Trail Appliances; (vii) to maintain, protect and improve Trail Appliances’ services and to develop new services; (viii) to develop, deliver and improve Trail Appliances’ products, services and advertising; and (ix) to protect and enforce Trail Appliances’ legal rights, interests and remedies and to protect the business, operations and customers of Trail Appliances or other persons.

Trail Appliances may combine your personal information collected by Trail Appliances through various sources, including information collected at Trail Appliances’ stores and through Trail Appliances’ websites, and information obtained from other sources.

Trail Appliances may develop a confidential profile for you, which will be used to provide information and services to you, to facilitate your dealings with Trail Appliances and your use of Trail Appliances’ websites and services.

Trail Appliances may use your personal information to create non-personal information, and Trail Appliances may then use, disclose, transfer and retain the non-personal information as set out below in this Privacy Policy.

(b) Cookies and Other Technologies

Trail Appliances’ websites, online services, email messages, and advertisements may use "cookies" and other similar technologies, such as web beacons, pixel or gif tags, and action tags. Those technologies collect information that assists Trail Appliances to improve products and services, advertising and customer communications.

For example, Trail Appliances may use information collected through cookies and similar technologies to recognize a user of Trail Appliances’ websites and supplement our confidential profile for that user, determine a user's general location to tailor the website content to that user's location, track use of the websites, offer personalized web page content, information and advertisements, and otherwise facilitate and improve the website experience. You may choose to decline or disable cookies if your web browser permits, but doing so may affect your ability to access or use certain features of Trail Appliances’ websites. Information about how Google uses cookies and how you can limit or disable certain kinds of cookies on your personal computer or mobile device is available here: https://www.google.com/policies/privacy/partners/ and https://www.google.com/policies/technologies/ads/.

Trail Appliances may use web beacons, pixels or gif tags and action tags to confirm that email messages have been delivered and opened. You may opt out of receiving emails in accordance with this Privacy Policy.

Information provided by cookies may be collected and processed by Trail Appliances or by its third party service providers, including Google and Facebook.

(c) Third Party Analytics or Ad Serving Services

Trail Appliances uses certain third-party analytics and/or ad serving services on its websites. The providers of these services may independently collect, use, and disclose your IP address together with information (not including your name, address, email address, or telephone number) about your visits to this and other websites that they service in accordance with their own privacy policies (and not this Privacy Policy). These services may use their own cookies and other data collection technologies. They may use this information in order to improve your experience, to gain a view of how people are using websites that they service so that improvements can be made, and as otherwise permitted in their privacy policies.

(d) Interest-Based Advertising

Trail Appliances may use interest-based advertising services (sometimes called “remarketing” or “retargeting”) provided by third party vendors to display advertisements on third party websites and social media sites visited by users of an Trail Appliances website. Advertising vendors use cookies, pixels or tokens – unique identifiers of a web browser on a specific computer that are installed on the computer when it accesses Trail Appliances websites – to display ads based on the computer’s past access to Trail Appliances websites.

You may opt out of receiving interest-based advertisements on a website, social media site or other online service by using their advertising preferences settings. If you do so, you may still see Trail Appliances’ ads on the site but the ads will not be based tracking technologies.

Information about online interest-based advertising and how you can opt out of receiving those ads are available here: http://youradchoices.ca/choices, http://aboutads.info/choices and www.networkadvertising.org. Information about ads on Facebook is available here: https://www.facebook.com/help/516147308587266/?helpref=hc_fnav.

(e) Information Regarding Referred Transactions

If Trail Appliances refers you to an independent business (e.g. a sales partner or manufacturer) for a proposed product or service, then Trail Appliances may collect from that independent business information regarding the transaction for use by Trail Appliances to update your confidential profile for use by Trail Appliances as set out in this Privacy Policy.

5. How Trail Appliances Discloses Personal Information

(a) General

Trail Appliances discloses your personal information for purposes relating to or arising from your relationship and transactions with Trail Appliances and as otherwise set out in this Privacy Policy or permitted by applicable law.

(b) Specific Consents

Trail Appliances may disclose your personal information in accordance with express or implied consents that you give during your interactions and transactions with Trail Appliances.

(c) Referred Transactions

If Trail Appliances refers you to an independent business (e.g. a sales partner or manufacturer) for a proposed product or service, then Trail Appliances may disclose your personal information to the independent business to facilitate the proposed transaction, and in those circumstances Trail Appliances has no control over, or responsibility or liability for, the use, disclosure or retention of your personal information by the independent business, and the use, disclosure and retention of the disclosed information by the independent business is not subject to this Privacy Policy.

(d) Suppliers and Service Providers

Trail Appliances may disclose your personal information to its suppliers and service providers (including to provide payment processing services, customer care, customer communications, data processing, data management, marketing, advertising and fraud detection) to assist Trail Appliances in the provision of information and services to you, to provide services to Trail Appliances, to assist Trail Appliances to use your personal information as set out in this Privacy Policy and as otherwise permitted by applicable law.

(e) Law Enforcement/Legal Disclosures

Trail Appliances may disclose your personal information as required or authorized by applicable law, including to comply with a subpoena, warrant or court or arbitral order or litigation disclosure obligation. Trail Appliances may disclose your personal information to law enforcement agencies or other independent organizations if Trail Appliances reasonably believes the disclosure is necessary or appropriate in connection with national security, law enforcement or other issues of public importance, or if Trail Appliances reasonably believes the disclosure is necessary or appropriate to protect and enforce Trail Appliances’ legal rights, interests and remedies or to protect the rights, interests, business, operations or customers of Trail Appliances or other persons (including to detect and prevent fraud and other illegal activities and to enforce any of the terms of use, terms of service or other agreements that govern access to or use of any of Trail Appliances’ services). Trail Appliances has no control over, or responsibility or liability for, the use, disclosure or retention of your personal information by the agencies, independent organizations or other persons to whom Trail Appliances discloses the information in the foregoing circumstances, and the use, disclosure and retention of the disclosed information by those agencies, independent organizations or other persons is not subject to this Privacy Policy.

(f) Business Transactions

Trail Appliances may disclose your personal information in connection with a proposed or actual business transaction in which Trail Appliances is involved (e.g. a corporate amalgamation, reorganization, merger or acquisition, or the sale or transfer of some or all of Trail Appliances’ business or assets), but Trail Appliances will require the information recipient to agree to protect the privacy of your personal information in a manner that is consistent with this Privacy Policy and applicable law.

6. Location of Personal Information

Trail Appliances and its service providers may process, store and use your personal information at facilities in Canada, the United States and other countries. The personal information protection laws of those other countries might be different from the laws of the jurisdiction in which you reside, and might permit courts, government, law enforcement agencies, regulatory agencies and security authorities to access your personal information without notice. By providing your personal information to Trail Appliances, you consent to the transfer of the personal information to facilities located in other countries and the processing and storage of the personal information at those facilities.

7. Retention of Personal Information

Trail Appliances will retain your personal information for the period reasonably necessary for the purposes set out or referenced in this Privacy Policy and to comply with Trail Appliances’ legal obligations or enforce or protect Trail Appliances’ legal rights, or a longer period required or permitted by applicable law. Trail Appliances will delete or dispose of your personal information, or depersonalize the information, when Trail Appliances is no longer reasonably required to retain the information for the purposes set out or referenced in this Privacy Policy.

8. Protection of Personal Information

Trail Appliances uses reasonable safeguards – including administrative, physical and technical security and safeguarding measures – appropriate to the sensitivity of the personal information in Trail Appliances’ possession or under Trail Appliances’ control to help protect the information from unauthorized access, collection, use, disclosure, deletion or similar risks. Nevertheless, security risks cannot be eliminated and Trail Appliances Companies cannot guarantee that your personal information will not be accessed, used, disclosed or deleted in ways not otherwise described in this Privacy Policy.

9. Accuracy and Access to Personal Information

Trail Appliances will rely on you to ensure that the personal information that you provide to Trail Appliances is as accurate, complete and up to date as necessary for the purposes for which Trail Appliances uses the personal information. You will promptly notify Trail Appliances of any changes to the personal information that you provide to Trail Appliances using the procedures made available for that purpose by Trail Appliances or by contacting Trail Appliances’ Privacy Officer using the contact information noted below.

You may reasonably request access to your personal information collected by Trail Appliances and information about Trail Appliances’ use, disclosure and retention of that personal information by submitting a written request to Trail Appliances’ Privacy Officer using the contact information noted below. Subject to applicable exceptions and limitations prescribed by applicable law, you will be given reasonable access to your personal information and you will be entitled to verify the accuracy and completeness of your personal information and to have the information corrected as appropriate. You may be required to pay a reasonable fee for access to your personal information. Trail Appliances may decline to process a request that is unreasonably repetitive, frivolous, vexatious or impracticable, or if Trail Appliances reasonably believes that the requested access would infringe or jeopardize the privacy of other persons, or violate any applicable law or legal requirement, or for other reasons permitted by applicable law.

10. Non-Personal Information

Trail Appliances may use personal information to create and collect non-personal information (information that is not about an identifiable individual), including personal information that has been aggregated or otherwise depersonalized so that the information no longer relates to an identifiable individual. Trail Appliances may use, disclose, transfer and retain non-personal information for any purpose and in any manner whatsoever. If non-personal information is combined with personal information, then Trail Appliances will treat the combined non-personal information as personal information for the purposes of this Privacy Policy for as long as the non-personal information is combined with your personal information.

11. Other Websites and Businesses

Trail Appliances’ websites and correspondence (including emails and messages) may include advertisements for products and services offered by independent businesses or links to websites operated by independent businesses. Trail Appliances has no responsibility or liability for, or control over, those other websites, online services or businesses, their products or services, or their collection, use, disclosure or retention of your personal information. This Privacy Policy does not apply to the collection, use, disclosure and retention of your personal information by those websites, online services and independent businesses. If you have questions about how those websites, online services or independent businesses collect, use, disclose or retain personal information, please contact the owner or operator of the website, service or business.

12. Social Networking and Similar Situations

When you use certain aspects of Trail Appliances’ websites or other services, or post information to other social networking sites (e.g. there may be links to Trail Appliances’ Facebook, Twitter, Instagram, YouTube or LinkedIn pages or you may be able to "like" a product on your Facebook account or “pin” a product on your Pinterest account), the personal information that you post or share in connection with these third party sites is visible to other persons and can be read, collected, used and disclosed by other persons, including to send unsolicited messages. As will be evident, in such a case, you will be leaving Trail Appliances’ website and going to the third party's website. Any information provided to such third party social networking sites and other sites is governed by their own privacy policies, which you may read on the applicable site. You are solely responsible for the personal information that you choose to post or share in those situations. Trail Appliances has no control over, or responsibility or liability for, the use, disclosure, and retention of the personal information that you disclose in those situations, and the use, disclosure, and retention of the disclosed information is not subject to this Privacy Policy.

13. Other Matters

(a) Disclaimers, Liability Exclusions/Limitations and Disputes: The agreements (including any website terms of use) that you accept when you apply, register for, order or use Trail Appliances’ products and services contain important provisions, including provisions disclaiming, limiting or excluding the liability of Trail Appliances and other persons (including service providers) and provisions determining the applicable law and jurisdiction for the resolution of disputes. To the extent permitted by applicable law, each of those provisions applies to any dispute that may arise in relation to this Privacy Policy or Trail Appliances’ collection, use, disclosure and retention of your personal information, and are of the same force and effect as if they were reproduced directly in this Privacy Policy. Nothing in this Privacy Policy amends any of those other agreements.

(b) Employment: If you apply to Trail Appliances for employment, then to the extent permitted by applicable law Trail Appliances may use and disclose your personal information to administer and process your application and related matters.

(c) Changes to this Privacy Policy: Trail Appliances may change this Privacy Policy as it applies to Trail Appliances from time to time by posting a new version of this Privacy Policy on Trail Appliances’ websites. Trail Appliances’ collection, use, disclosure and retention of your personal information will be governed by the version of this Privacy Policy in effect at that time. Your continued dealings with Trail Appliances after any change to this Privacy Policy will signify your consent to the collection, use, disclosure and retention of your personal information by Trail Appliances as set out in the changed Privacy Policy. Accordingly, you should check the “Last Updated” date of this Privacy Policy (at the top of this Privacy Policy) and review any changes since the last version.

(d) English Language: You and Trail Appliances have each expressly requested and required that this Privacy Policy and all other related documents be drawn up in the English language. Les parties conviennent et exigent expressement que cette Politique de Confidentialité et tous les documents qui s’y rapportent soient rédigés en anglais.

(e) Notices to You: You consent to Trail Appliances sending you emails (to the email addresses you provide to Trail Appliances) regarding this Privacy Policy and related matters.

(f) Contacting Trail Appliances’ Privacy Officer: If you have any comments or questions about this Privacy Policy or how Trail Appliances deals with your personal information, please contact Trail Appliances’ Privacy Officer by mail or email at: Trail Appliances – Privacy Officer, 3388 Sweden Way, Richmond, BC V6V 0B2; email: privacy@trailappliances.com (for British Columbia) or Trail Appliances – Privacy Officer, 6880 – 11 Street SW, Calgary, AB T2H 2T9; email: abprivacymgr@trail-appliances.com (for Alberta and Saskatchewan).

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